Armando Flores
Salesforce.com Administrator / Director of Marketing
- 725.300.5769
- 80.armandoflores@gmail.com
- Anaheim, CA / Remote
Combining 10 years of marketing experience with 15 years as a Salesforce Administrator, I have a unique ability to bridge the gap between creative strategy and technical execution. I am a proven expert in Salesforce CRM, adept at configuring and managing systems to support robust marketing operations. From building targeted email campaigns and managing trade shows to providing creative input on advertising, I implement practical, tech-driven solutions that boost efficiency, drive growth, and deliver exceptional user experiences.
Hello! I’m Armando
With a proven track record in driving successful marketing campaigns and leveraging Salesforce to streamline operations, I am a dedicated professional seeking a challenging role in your company. My expertise in Salesforce Admin Skills, e.g., user management, data migration, report building, combined with my experience in Marketing Skills, e.g., brand strategy, content marketing, lead generation, enables me to deliver exceptional results and contribute significantly to organizational growth.
EXPERIENCE
DIRECTOR OF I.T. / SALESFORCE & MARKETING
2023-Present
Salesforce Administrator
- Launched and programed Sales Cloud & Service Cloud
- Performed user management, integration, training, and data analysis.
- Trained all employees by creating custom training manuals and videos.
- Created custom reports and dashboard for management
- Implemented workflows and automation rules to manage leads and projects.
- Managed lead cycle through Salesforce campaigns
- Created custom project management object to handle the company’s many processes.
- Work with Project Manager on ways to automate the company’s process and identify improvements using Salesforce.
- Used specialized tools to manage Salesforce back-end database for clean data.
- Provide tech support for the company relating to Salesforce, Microsoft, and other office applications.
- Created custom finance object to track invoices and expense for budgeting.
Director of Marketing
- Supported sales team on lead generation using work flows to streamline their sales process
- Continuously maintain and improve customer database
- Using Salesforce to improve lead scoring methods and processes improving conversions to new accounts
- Created and managed all marketing Campaigns.
- Developed and executed email, PPC, media advertising, and social media campaigns with details analytics using Salesforce.
- Created and maintained the company’s new website.
- Developed and coded custom email and landing pages for campaigns.
SR SALESFORCE ADMIN / DIRECTOR OF MARKETING
2020-2023
Salesforce Administrator
- Managed the company’s Salesforce instant of 115 users (Sales Cloud, Service Cloud, Sales Engagement, Pardot) from user management, integration, training, and data analysis.
- Oversee onboarding and training for all employees by creating custom training manuals and videos.
- Created custom objects to handle Marketing Requests and ProjectManagement.
- Create and managed custom reports and dashboard for the executive suite.
- Developed and implemented workflows and automation rules to streamline the company.
- Integrated the following applications to satisfy the company’s need: Pardot, Sales Engagement (HVS), Hubspot, PandaDoc, RingCentral, Asana, Custom Object Systems.
- Worked with other department’s to provide feedback on ways to implement Salesforce to automate the department’s processes.
Director of Marketing
- Supported sales team on lead generation using work flows to streamline their sales process
- Continuously maintain and improve customer database
- Using Salesforce to improve lead scoring methods and processes improving conversions to new accounts
- Created and managed all marketing Campaigns through Pardot and Hubspot.
- Developed and executed email, PPC, media advertising, and social media campaigns with details analytics using Salesforce Business Analytics & Einstein.
- Created and maintained the company’s new website along with integrating Pardot into the site.
- Managed and ran all trade shows, including global international expos. From conceptual to final design. These events were completed on time and on budget.
- Maintained the marketing departments annual budget to ensure we consistently met our budget.
View more employment experiences
EXPERIENCE
Director of IT/Salesforce & Marketing
Salesforce Administrator
- Managed the company’s Salesforce instant of 115 users (Sales Cloud, Service Cloud, Sales Engagement, Pardot) from user management, integration, training, and data analysis.
- Oversee onboarding and training for all employees by creating custom training manuals and videos.
- Created custom objects to handle Marketing Requests and Project Management
- Implemented workflows and automation rules to manage leads and projects.
Director of Marketing
- Supported sales team on lead generation using work flows to streamline their sales process
- Continuously maintain and improve customer database
- Using Salesforce to improve lead scoring methods and processes improving conversions to new accounts
- Created and managed all marketing Campaigns through Pardot and Hubspot.
- Developed and executed email, PPC, media advertising, and social media campaigns with details analytics using Salesforce Business Analytics & Einstein.
Director of Marketing / Sr Salesforce Administrator
Salesforce Administrator
- Managed the company’s Salesforce instant of 115 users (Sales Cloud, Service Cloud, Sales Engagement, Pardot) from user management, integration, training, and data analysis.
- Oversee onboarding and training for all employees by creating custom training manuals and videos.
- Created custom objects to handle Marketing Requests and ProjectManagement.
- Create and managed custom reports and dashboard for the executive suite.
Director of Marketing
- Supported sales team on lead generation using work flows to streamline their sales process
- Continuously maintain and improve customer database
- Using Salesforce to improve lead scoring methods and processes improving conversions to new accounts
- Created and managed all marketing Campaigns through Pardot and Hubspot.
- Developed and executed email, PPC, media advertising, and social media campaigns with details analytics using Salesforce Business Analytics & Einstein.
Marketing Manager / Salesforce Administrator
Spearheaded the company’s Salesforce ecosystem (Sales Cloud, Service Cloud, Sales Engagement, Pardot) from conception to execution. Owned the entire life cycle, encompassing integration, training, data analysis, and continuous improvement. Bridged the gap between marketing and project management by architecting a bespoke “Marketing Requests” object. This streamlined communication, fostered transparency, and empowered project teams with actionable insights.
Marketing Specialist / Salesforce Administrator
Managed the company’s Salesforce by supplying reports and dashboards to upper management on related leads, opportunities and all relevant revenue details. Handled creating and managing all users along with training all users. Managed all trade shows and company’s marketing department objectives.
Sales Support Specialist / Salesforce Administrator
Installed Salesforce.com for the company. First and sole dedicated admin for the company and was responsible for working with consulting firm to complete the setup. Trained sales team on the functionality of Salesforce and managed the day-to-day task within Salesforce.
In addition to Salesforce Admin, I was responsible for supporting Sales. Support included but was not limited to quotations, presentations, and processing of sales orders in Oracle.
MY PROJECTS
PROFESSIONAL SKILLS
Marketing
- Sales Cloud
- Pardot
- Marketing Cloud
- Salesforce Data Analytics
- Salesforce Reports
- Salesforce Dashboards
- Email Campaigns
- Paid Advertising
- Budget Control
- Social Media
- HTML / CSS
- Web Development
- Event Management
- Adobe Creative Cloud
- Hubspot
Salesforce
- Sales Cloud
- Pardot
- Service Cloud
- Marketing Cloud
- Salesforce Engagement (High Velocity Sales)
- Salesforce Data Analytics
- Salesforce Reports
- Salesforce Dashboards
- Salesforce Workflows
- Salesforce Custom Objects & Apps
- Social Media
- Web Development
- DemandTools for Salesforce
- DocuSign
Highlights
15 Years Salesforce Admin
Communications
Task Management
Office 365 Apps
Onboarding
Data Analysis
10 Years of Marketing Experience
Project Management
Event Management
Best Practices
Custom Training Guides
Training
Integrated Software experience
- LinkedIn Sale Navigator
- ZoomInfo
- LeadIQ
- DocuSign
- PandaDoc Quoting
- SalesLoft
Certifications
Saleforce.com Administrator
Saleforce.com Associate
Udemy Academy - Salesforce Admin
Udemy Academy - Salesforce Admin
View my resume in hardcopy
MANAGED PROGRAMS
MANAGED PROGRAMS
References
TransAct Technologies
Former CEO - Bart Shuldman
Reported to Bart for 4 years as the Salesforce Admin and Marketing Manager. Worked closely with Bart on Salesforce analytics, marketing campaigns, custom trade show booths, and social media. Worked with Bart for 15 years.
Download Letter of Recommendation
INFORMATION : (203) 247-5037 / BCSORC@GMAIL.COM
TransAct Technologies
SVP Global Sales - Lou Kelly
Worked with Lou for 15 years and directly for 5 years in the Casino Division. Worked on developing the casino divisions Salesforce record types to meet their business needs. Lou is the head of the casio and gaming divison
INFORMATION : (856) 816-0423 / LKELLY@TRANSACT-TECH.COM
TransAct Technologies
VP Sales - Dave Ritchie
Dave was my original hiring boss in 2008. Reported to Dave for 4 years in a Sales Support role selling Banking and POS printers.Managed accounts for Dave using Oracle. Worked with Dave on maintaining his Salesforce database and running custom reports and dashboards.
INFORMATION : (404) 221-4456 / DRITCHIE@TRANSACT-TECH.COM
TransAct Technologies
Art Director - Rob Bass
Rob and I worked closely for 6 years. With Rob creating all the assets for marketing, we managed to complete all marketing assets and projects on time. Rob and I created and launched the company’s new website and I created a Salesforce Custom Object to manage and track all marketing project tickets.
INFORMATION : (480) 307-3536 / RBASS@TRANSACT-TECH.COM