Salesforce Administrator

• Managed the company’s Salesforce instance (Sales Cloud, Service Cloud, Sales Engagement, Pardot) from user management, integration, training, and data analysis.
• Oversee onboarding and training for all employees by creating custom training manuals and videos.
• Developed automation workflows for company’s processes to make departments more efficient by 20%
• Created custom objects to handle Project Management
• Implemented workflows and automation rules to manage leads and projects.

Director of Marketing

• Managed trade show booth design from concept, design, vendors, and installation
• Managed email campaign strategy and execution, ensuring clarity, grammar, and branded guidelines for all email builds
• Support the sales team on lead generation using workflows to streamline their sales process to increase efficiency by 15%
• Created and managed social media campaigns, paid and organic
• Developed and executed PPC, email, media advertising, and social media campaigns
  with detailed analytics using Salesforce
• Supported sales team on lead generation using work flows to streamline their sales process

• Managed the company’s Salesforce instance of 115 users (Sales Cloud, Service Cloud, Sales Engagement, Pardot) from user management, integration, training, and data analysis.
• Oversee onboarding and training for all employees by creating custom training manuals and videos.
• Created custom objects to handle Marketing Requests and ProjectManagement.
• Create and managed custom reports and dashboard for the executive suite.
• Developed and implemented workflows and automation rules to streamline the company, along with creating the sales process using Sales Engagement
• Integrated the following applications to satisfy the company’s need: Pardot, Sales Engagement (HVS), Hubspot, PandaDoc, RingCentral, Asana, Custom Object Systems

• Managed $3M marketing budget, optimizing spend across channels to achieve reduction in costs while maintaining leads and brand quality
• Managed all 50+ trade shows, including international expos. From conceptual to final design. These events were completed on time and on budget
• Created and managed all social media campaigns, paid and organic
• Successfully launched 2 multi-million dollar products to the number one fast food restaurant in the USA, and reaching 70% market share
• Created and managed all global marketing campaigns through Marketing Cloud, Pardot and Hubspot using HTML design and A/B Testing
• Developed email and social media campaigns from design to execution using Pardot and Marketing Cloud
• Managed cross-channel marketing campaigns, coordinating between PR, online, and event marketing, increasing overall campaign effectiveness by 30%

Spearheaded the company’s Salesforce ecosystem (Sales Cloud, Service Cloud, Sales Engagement, Pardot) from conception to execution. Owned the entire life cycle, encompassing integration, training, data analysis, and continuous improvement. Bridged the gap between marketing and project management by architecting a bespoke “Marketing Requests” object. This streamlined communication, fostered transparency, and empowered project teams with actionable insights.

Managed the company’s Salesforce by supplying reports and dashboards to upper management on related leads, opportunities and all relevant revenue details. Handled creating and managing all users along with training all users. Managed all trade shows and company’s marketing department objectives.

Installed Salesforce.com for the company. First and sole dedicated admin for the company and was responsible for working with consulting firm to complete the setup. Trained sales team on the functionality of Salesforce and managed the day-to-day task within Salesforce.

In addition to Salesforce Admin, I was responsible for supporting Sales. Support included but was not limited to quotations, presentations, and processing of sales orders in Oracle.