Director of IT/Salesforce & Marketing
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DIRECTOR OF IT/SALESFORCE & MARKETING
2023 – Present
- Launched and programed Sales Cloud & Service Cloud
- Performed user management, integration, training, and data analysis.
- Trained all employees by creating custom training manuals and videos.
- Created custom reports and dashboard for management
- Implemented workflows and automation rules to manage leads and projects.
- Managed lead cycle through Salesforce campaigns
- Created custom project management object to handle the company's many processes.
- Work with Project Manager on ways to automate the company's process and identify improvements using Salesforce.
- Used specialized tools to manage Salesforce back-end database for clean data.
- Provide tech support for the company relating to Salesforce, Microsoft, and other office applications.
- Created custom finance object to track invoices and expense for budgeting.
- Programmed automation rules to streamline processes to make departments more effiecent.
- Managed trade show booth design from concept, design, vendors, and installation
- Managed email campaign strategy and execution, ensuring clarity, grammar, and branded guidelines for all email builds
- Support the sales team on lead generation using workflows to streamline their sales process to increase efficiency by 15%
- Created and managed social media campaigns, paid and organic
- Developed and executed PPC, email, media advertising, and social media campaigns with detailed analytics using Salesforce
- Created new company website and landing pages with integrated analytics and Salesforce data
- Supported sales team on lead generation using work flows to streamline their sales process
- Continuously maintain and improve customer database
- Using Salesforce to improve lead scoring methods and processes improving conversions to new accounts
- Created and managed all marketing Campaigns through Pardot and Hubspot.
- Successfully analyzed data from various sources, using insights gained to refine marketing strategies that boosted engagement by 20%
- Implemented innovated cross-platform campaigns between email, event marketing, and online with internal teams to build nurture programs
- Developed company’s collateral, product manuals, and business cards
- Code custom email templates for sales to use during outreach
- Lead media campaigns, increasing engagement an boosting interaction through creative content strategies
SKILLS