Director of Marketing & Salesforce Administrator
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DIRECTOR MARKETING & SALESFORCE ADMINISTRATOR
2020 – 2023
- Managed the company’s Salesforce instance of 115 users (Sales Cloud, Service Cloud, Sales Engagement, Pardot) from user management, integration, training, and data analysis.
- Oversee onboarding and training for all employees by creating custom training manuals and videos.
- Created custom objects to handle Marketing Requests and ProjectManagement.
- Create and managed custom reports and dashboard for the executive suite.
- Developed and implemented workflows and automation rules to streamline the company, along with creating the sales process using Sales Engagement
- Integrated the following applications to satisfy the company’s need: Pardot, Sales Engagement (HVS), Hubspot, PandaDoc, RingCentral, Asana, Custom Object Systems
- Supported sales team on lead generation using work flows to streamline their sales
process - Streamlined data loading using Data Loader and Validity, reducing data errors by 15% through effective Salesforce administration
- Worked with other department’s to provide feedback on ways to implement Salesforce to automate the department’s processes.
- Managed $3M marketing budget, optimizing spend across channels to achieve reduction in costs while maintaining leads and brand quality
- Managed all 50+ trade shows, including international expos. From conceptual to final design. These events were completed on time and on budget
- Created and managed all social media campaigns, paid and organic
- Successfully launched 2 multi-million dollar products to the number one fast food restaurant in the USA, and reaching 70% market share
- Created and managed all global marketing campaigns through Marketing Cloud, Pardot and Hubspot using HTML design and A/B Testing
- Developed email and social media campaigns from design to execution using Pardot and Marketing Cloud
- Managed cross-channel marketing campaigns, coordinating between PR, online, and event marketing, increasing overall campaign effectiveness by 30%
- Implemented a data-driven approach to marketing, utilizing analytics to refine strategies and achieve a 15% improvement in marketing campaigns
- Developed and executed email, PPC, Google Analytics, media advertising, and social media campaigns with detailed analytics using Salesforce Business Analytics
- Supported sales team on lead generation using work flows to streamline their sales process
- Created company’s new website along with integrating Salesforce and Pardot to gather leads
SKILLS