Director of IT/Salesforce & Marketing
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DIRECTOR OF IT/SALESFORCE & MARKETING
2023 – Present
- Launched and programed Sales Cloud & Service Cloud
- Performed user management, integration, training, and data analysis.
- Trained all employees by creating custom training manuals and videos.
- Created custom reports and dashboard for management
- Implemented workflows and automation rules to manage leads and projects.
- Managed lead cycle through Salesforce campaigns
- Created custom project management object to handle the company's many processes.
- Work with Project Manager on ways to automate the company's process and identify improvements using Salesforce.
- Used specialized tools to manage Salesforce back-end database for clean data.
- Provide tech support for the company relating to Salesforce, Microsoft, and other office applications.
- Created custom finance object to track invoices and expense for budgeting.
- Programmed automation rules to streamline processes to make departments more effiecent.
- Supported sales team on lead generation using work flows to streamline their sales process
- Continuously maintain and improve customer database
- Using Salesforce to improve lead scoring methods and processes improving conversions to new accounts
- Created and managed all marketing Campaigns.
- Developed and executed email, PPC, media advertising, and social media campaigns with details analytics using Salesforce.
- Created and maintained the company’s new website.
- Developed and coded custom email and landing pages for campaigns.
- Managed company's budget
SKILLS