Director of Marketing & Salesforce Administrator
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DIRECTOR MARKETING & SALESFORCE ADMINISTRATOR
2020 – 2023
- Managed the company’s Salesforce instant of 115 users (Sales Cloud, Service Cloud, Sales Engagement, Pardot) from user management, integration, training, and data analysis.
- Oversee onboarding and training for all employees by creating custom training manuals and videos.
- Created custom objects to handle Marketing Requests and ProjectManagement.
- Create and managed custom reports and dashboard for the executive suite.
- Developed and implemented workflows and automation rules to streamline the company.
- Integrated the following applications to satisfy the company’s need: Pardot, Sales Engagement (HVS), Hubspot, PandaDoc, RingCentral, Asana, Custom Object Systems.
- Worked with other department’s to provide feedback on ways to implement Salesforce to automate the department’s processes.
- Supported sales team on lead generation using work flows to streamline their sales process
- Continuously maintain and improve customer database
- Using Salesforce to improve lead scoring methods and processes improving conversions to new accounts
- Created and managed all marketing Campaigns through Pardot and Hubspot.
- Developed and executed email, PPC, media advertising, and social media campaigns with details analytics using Salesforce Business Analytics & Einstein.
- Created and maintained the company’s new website along with integrating Pardot into the site.
- Managed and ran all trade shows, including global international expos. From conceptual to final design. These events were completed on time and on budget.
- Maintained the marketing departments annual budget to ensure we consistently met our budget.
SKILLS